Cookie Policy

Effective Date: 13 August 2026
Last Updated: 13 August 2026

This Cookie Policy explains how Regency Retirement Village of Morristown, doing business as Regency Senior Living, together with its affiliates and senior living communities that adopt this Cookie Policy (“Regency,” “we,” “us,” or “our”), uses cookies and similar technologies on websites and online services that link to this Cookie Policy (collectively, the “Website”).

This Cookie Policy should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small data files that websites may place or store on your browser or device.

Cookies can serve different purposes. For example, they may:

• Make a website function properly;
• Remember preferences;
• Maintain security;
• Measure Website performance;
• Help understand how visitors use a website;
• Support embedded services;
• Measure marketing effectiveness; or
• Support advertising.

Some cookies are set directly by Regency. Others may be set by third-party providers whose technologies appear on the Website.

2. Similar Technologies

In addition to traditional cookies, the Website may use similar technologies, including:

• Pixels;
• Web beacons;
• Tags;
• Scripts;
• Local storage;
• Software identifiers;
• Device identifiers;
• Advertising identifiers;
• Server-side measurement;
• Call-attribution technologies; and
• Similar technologies.

For purposes of this Cookie Policy, we generally refer to these technologies collectively as “cookies” unless a distinction is necessary.

3. Consent Before Non-Essential Tracking

Where required by applicable law, Regency uses a cookie-consent mechanism designed to prevent non-essential cookies and tracking technologies from operating until you make a choice.

When you first visit the Website, you may be presented with options such as:

Accept — permits the categories of non-essential cookies identified in the consent tool.

Reject — rejects non-essential cookies while allowing cookies required for basic Website operation and security.

Customize — allows you to select which optional categories of cookies may operate.

Manage Preferences — allows you to revisit or change your cookie choices later.

Rejecting optional cookies should not prevent you from accessing the general informational portions of the Website, although some optional functionality or embedded content may become unavailable.

4. Categories of Cookies We May Use

A. Strictly Necessary Cookies

These cookies are required for basic Website operations, security, privacy choices, fraud prevention, or similar essential functionality.

They may be used to:

• Operate Website features;
• Maintain security;
• Prevent malicious activity;
• Remember cookie-consent choices;
• Balance network traffic;
• Maintain user sessions; or
• Enable forms that you specifically request.

Strictly necessary cookies generally cannot be disabled through our consent tool because the Website may not function properly without them.

B. Functional Cookies

Functional cookies support enhanced functionality or preferences.

They may help:

• Remember language or display preferences;
• Maintain accessibility choices;
• Enable optional chat functionality;
• Support embedded services; or
• Remember other choices you make.

Where required by law, these cookies are activated only after consent.

C. Analytics and Performance Cookies

Analytics cookies help us understand Website performance and usage.

They may collect information concerning:

• Pages visited;
• Approximate visit duration;
• Navigation paths;
• Referring websites;
• Browser and device type;
• General geographic area;
• Website errors;
• Button or link interactions; and
• Similar Website activity.

We may use this information to understand Website usage, improve content, troubleshoot technical issues, and assess Website performance.

Where required, analytics technologies are disabled until consent is provided.

D. Advertising and Marketing Cookies

Advertising or marketing technologies may be used to:

• Measure advertising campaigns;
• Identify the source of Website inquiries;
• Attribute leads to particular advertisements or campaigns;
• Limit repetitive advertising;
• Build or measure advertising audiences; or
• Deliver advertising based on Website interactions, subject to applicable law.

Some state privacy laws may treat the disclosure of information through advertising technologies as a “sale,” “sharing,” or use for “targeted advertising.”

Where applicable, you can opt out through our cookie-consent tool, privacy-choice link, or qualifying browser-based opt-out preference signal.

E. Embedded Content and Third-Party Media

The Website may incorporate content provided by third parties, such as:

• Maps;
• Videos;
• Social media content;
• Review widgets;
• Virtual tours;
• Chat;
• CAPTCHA; or
• Other interactive services.

These services may seek to place cookies or communicate with the third-party provider.

Where the technology is non-essential and applicable law requires consent, the service or related tracking will remain blocked until the required consent is provided.

5. Technologies That May Be Present

Depending on the current Website configuration, Regency websites may use technologies supplied by providers in categories such as:

• WordPress and Website hosting providers;
• A cookie-consent management provider;
• Google Tag Manager;
• Google Analytics;
• Google advertising services;
• Meta/Facebook advertising technologies;
• Microsoft advertising or analytics technologies;
• CRM or lead management systems;
• Call-tracking or attribution providers;
• Email marketing services;
• Live-chat or chatbot services;
• YouTube or Vimeo;
• Google Maps or similar mapping providers;
• CAPTCHA or bot-protection services;
• Website security providers;
• Accessibility functionality;
• Scheduling platforms;
• Virtual tour providers; and
• Other approved Website vendors.

This list describes technologies that may be used and should not be interpreted to mean every listed service is active on every Regency Website.

The Website’s Cookie Preferences interface or cookie declaration should identify technologies and cookies actually detected or configured for the Website.

6. Current Cookie Declaration

Regency maintains a current inventory of cookies and similar technologies used on the Website.

The Website’s Cookie Preferences or cookie declaration should identify, as applicable:

• Cookie or technology name;
• Provider;
• Domain;
• Purpose;
• Category;
• Whether it is first-party or third-party; and
• Duration or expiration period.

Region US not activated for cookie-statement.

The automated declaration should be updated or rescanned whenever Website plugins, integrations, advertising technologies, or vendors change.

7. Sensitive Pages and Forms

Regency treats pages intended to collect sensitive information differently from ordinary marketing pages.

Advertising, behavioral tracking, session-replay, and other unnecessary third-party tracking should not operate on pages or fields designed to collect:

• Medical or health information;
• Resident intake information;
• Account credentials;
• Payment information;
• Government identifiers;
• Detailed financial information; or
• Other highly sensitive Personal Information.

Website administrators should also configure analytics and tag-management systems so sensitive form contents are not captured in event names, URLs, query strings, analytics parameters, session recordings, or advertising-platform data.

8. Session Replay

If Regency uses a service capable of recording or reconstructing user interactions with the Website, such technology must be classified and configured appropriately.

Where required by applicable law, session-replay functionality will not activate until appropriate consent has been obtained.

Session-replay or similar tools should be configured to mask or exclude:

• Form fields containing Personal Information;
• Sensitive inquiries;
• Health-related information;
• Financial information;
• Passwords;
• Payment information; and
• Other sensitive Website content.

Regency does not intend to use session-replay technology to record sensitive intake or health information.

9. Managing Your Cookie Choices

You can manage optional cookies at any time through the Website’s:

Cookie Preferences or Manage Preferences link.

Depending upon the Website and your location, choices may include:

• Accept all optional cookies;
• Reject optional cookies;
• Enable or disable particular cookie categories; or
• Opt out of advertising-related sale, sharing, or targeted advertising.

Changing your preferences will affect future collection from the browser or device to the extent technically feasible.

Deleting existing cookies through your browser may remove stored preference information, which may cause the consent tool to ask you to make a new selection.

10. Browser Controls

Most browsers permit you to delete or block cookies through browser settings.

Blocking all cookies, including strictly necessary cookies, may cause portions of the Website to function improperly.

Browser settings operate separately from Regency’s cookie-consent tool.

11. Global Privacy Control

Where required by applicable privacy law, Regency recognizes qualifying browser-based opt-out preference signals, including Global Privacy Control (“GPC”), as a request to opt out of applicable sale, sharing, or targeted-advertising activities.

A GPC signal is generally associated with a particular browser or device. You may therefore need to enable it separately for different browsers or devices.

12. Do Not Sell or Share My Personal Information

Some privacy laws define certain disclosures made through advertising cookies, pixels, and similar technologies as a “sale” or “sharing” of Personal Information even where no money is exchanged.

Where required, Regency provides a:

Do Not Sell or Share My Personal Information

or equivalent privacy-choice link.

Using this control will apply the relevant opt-out choices to the browser or device as required by applicable law.

13. Changes to Cookie Choices

You can withdraw or change a prior cookie choice through the Cookie Preferences or Manage Preferences control.

Where legally required, withdrawing consent will prevent the applicable non-essential tracking technology from operating prospectively.

Withdrawal does not affect processing that was lawful before the preference changed.

14. Third-Party Privacy Practices

Third-party services used on the Website may process information under their own privacy policies and terms.

Regency evaluates vendors and Website integrations as part of its privacy and security program. However, Regency does not control the independent websites or services of third parties once you leave the Regency Website.

15. Changes to This Cookie Policy

Regency may update this Cookie Policy to reflect:

• Changes in Website technologies;
• Changes in vendors;
• Changes in our practices; or
• Legal or regulatory developments.

The “Last Updated” date above indicates when this Cookie Policy was most recently revised.

16. Contact Us

For questions concerning cookies, tracking technologies, or your privacy choices, contact:

Regency Retirement Village of Morristown

Mailing Address: Regency Retirement Village of Morristown, TN 37363
Telephone: (423) 396-0863

You may also use the Cookie Preferences, Manage Preferences, or Do Not Sell or Share My Personal Information controls available on the Website.